MBA 1st Year ( 1st & 2nd Semester ) Subjects list and Syllabus 2023

Looking for the MBA 1st year ( 1st & 2nd semester ) subjects list and syllabus?

Full Form of MBA – Master of Business Administration

If you want to join MBA then here you will get the 1st year ( 1st & 2nd semester ) subjects list and syllabus for regular pass class and year wise for Hons.

MBA Course Details

It is the best professional post-graduate program after graduation in the field of Businesses, Marketing, Finance, Management, Trading etc.

If you are interested in doing business or want a managerial and marketing job then you can join an MBA.

So you can learn everything related to business to grow and make a career in this field.

Specializations –

• Accounting
• Econimics
• Information Technology
• Finance
• Law
• Internal Trade
• Marketing
• Human Resource
• Supply Chain Management

Eligibility Criteria – Graduation ( 50% )

Admission Process – Entrance Exam – merit based

Course Duration – 2 Years ( 4 Semesters )

Course Fees – 50K – 30 Lakh

Salary – 20K – 50K ( As a Fresher )

Job Profile –

Marketing Manager	Bank Manager
Finance Manager	Business Consultant
Infrastructure Manager	Human Resource Manager
Business Analyst	Operation Manager
Sales Executive	Management Consultant

MBA 1st Year ( 1st & 2nd Semester ) Subjects and Syllabus

Here, you will get all the subjects list, syllabus, and details per Delhi University and other universities.

Semester – 1

1. Organizational Behaviour

Unit 1 –

Introduction to Organizational Behaviour – Management Functions, Skills and Roles.

Unit 2 –

Introduction to Individual Behaviour, Personality, Determinants, Measurement, Different Traits.

Perception, Process, Factors, Attribution Theory.

Learning, Approaches, Measurement; Attitudes, Values and Emotions.

Unit 3 –

Interpersonal Relationship, Transactional Analysis, Ego States, Transactions, Life Positions, Stroke Analysis, Games Analysis, Johari Window.

Unit 4 –

Motivation at Work, Introduction, Content Models of Motivation, Process Models of Motivation, Use of Motivation.

Unit 5 –

Leadership and followership, Introduction, Trait, Behavioural and Contingency Approaches to leadership, Transactional and Transformational leadership.

Unit 6 –

Work teams and Groups: Introduction, Reasons for joining groups, Types of groups, Group Cohesiveness, Group Think and Risky Shift.

Unit 7 –

Decision Making, Introduction, Types of Decision, Process of Decision, Individual and Group Decision Making Models.

Unit 8 –

Stress and Well-being at work, Introduction, Sources, Reaction.

Unit 9 –

Organization Structure and Design.

2. Managerial Economics

Unit 1 –

Introducing Management Students to Microeconomics. Decisions of Business Firms under Different Objectives, Marginal Analysis and its uses in the Business DecisionMaking.

Unit 2 –

Theories of Demand: Preference, Utility Function, Indifference Curve, Revealed Preference Approach.

Income and Substitution effects, Demand functions, Demand Forecasting; Managerial Applications.

Unit 3 –

Production and Cost: The Production Function, Returns to Scale, Profit Maximization Constrained Optimization Approach to Develop Optimal Input Combination.

Relationships, Input Demand Function, Derivation of Cost Curves, ShortRun, Long-Run.

Unit 4 –

Market Structure: Profit Maximization under Different Market Structures, Perfect Competition, Monopoly.

Price Discrimination, Other Pricing Strategies of Firms, Monopolistic Competition, Game Theory, Models of Oligopoly Bertrand duopoly, Cournot duopoly

Unit 5 –

Market Failures: Externality, Public Good, Economics of Information: Moral Hazard, Adverse Selection.

3. Marketing Management

Unit 1 –

Introduction to Marketing: Nature and Scope of Marketing, Marketing Concepts, Marketing Philosophies, Customer Value, Holistic Marketing.

Unit 2

Marketing Environment: Environmental monitoring, Understanding the impact of Macro and Microenvironment on Marketing, Global Marketing.

Unit 3

Identifying and Selecting Markets: Consumer Buying Behaviour, Organizational Buying Behaviour.

Market Segmentation, Targeting and Positioning, Marketing Research and Market Information.

Unit 4

Strategic Marketing Planning Process: Competitor analysis, Marketing Warfare Strategies, Marketing Planning Process.

Unit 5

Product Mix Strategies: Product, Planning and Development, Product Life Cycle, New Product development, Brands, Packaging and Labelling.

Unit 6

Developing Pricing Strategies: Setting Price, Factors influencing Price Determination.

Unit 7

Channels of Distribution: Designing Distribution Channels, Managing Conflicts and Controls in Channels, Retailing, Wholesaling and Logistics.

Unit 8

Marketing Communication: Role of Promotion in Marketing, Integrated Marketing Communication, Determining Promotional Mix, Advertising, Sales Promotion Public Relations, Personal Selling and Sales Management.

Unit 9

Trends in Marketing: Service Marketing, Social Media Marketing, Green Marketing, Customer Relationship Management, Rural marketing, other emerging trends

4. Human Resource Management

Module 1

Foundations and Principles of Managing People in Organizations: Concepts and Perspectives; Contemporary issues and challenges in managing human resources.

Module 2

Job Analysis; Human Resource Planning: Demand and Supply Forecasting, Downsizing and Retention.

Talent Acquisition: Recruitment, Selection and Induction.

Performance Management: Systems and Strategies; Learning, Training and Development: Process and methods; Compensation and Rewards Management.

Module 3

Industrial Relations: Dynamics of Employer, Employee and the State.

Trade unions: Past, present and the future.

Industrial Harmony: Workers’ Participation, Collective Bargaining, Grievance, Discipline; Dispute Resolution and Conflict Management; Employee Engagement; International Dimensions of HRM.

5. Business Communication

Unit 1

Communication in Organizations Introduction to Business Environment and Communication, Basics of Communication
(7Cs), Corporate Communication, Listening Skills, Verbal and Non-Verbal Skills and Presentation Skills., Legal issues in Communication.

Unit 2

Written Communication Planning and executing different types of messages, Writing reports, proposals and Business plans, Improving personal writing skills.

Unit 3

Interpersonal Communication Communicating in teams, Negotiation Skills, Communication skills during a conflict, Mentoring and Appraisals, Communication in Social Media and Digital Communication.

Unit 4

Cross-Cultural Communication Theoretical Framework of Cross-Cultural Communication, Communication across cultures through different mediums, Business Etiquettes across cultures

Unit 5

Career management and communication Resume writing and cover letters, Group Discussions and Interviews, Communication
during Exit Interviews, Ethics and Communication

6. Information Technology Management

Unit 1

Computers: An Introduction; Computers in Business Organizations, Generations of Computers and Computer Languages.

Personal Computers in Business; Elements of Information Technology: Hardware, Software, Data, Telecommunications and People.

Planning an Information Technology set up for an organization. Discussion on emerging technologies such as Cloud, Social Media, IoT, Robotics etc.

Unit 2

Indian Computing Environment: Growth of IT Sector in India; Trends in IT and ITeSs sectors.

Applications of information technology in business, government and service organizations. E-Commerce and E-Governance.Latest developments in IT applications. governance as a social transformational tool.

Unit 3

Modes of Data Processing: Computer Software Systems; Software Development
Process.

Data Design & Report Design, Data Files – Types/Organizations, Master & Transaction Files, Relevance of Data Base, Software/Program Development Cycle,

Flow Charting, Input-Process-Output Analysis, Report Generation, Programming Concepts, Use
of Data Files in Programming.

Management of Data Processing Systems in Organizations.

Unit 4

PC-Software Packages: An Introduction – Operating System and Windows, Text Processing Software.

Introduction to spreadsheet software; Creation of spreadsheet applications.

Range, Formulas, Functions, Database Functions in a spreadsheet, Graphics on Spreadsheet.Introduction to a micro database manager. Presentation Graphics – Creating a Presentation on a PC.

Unit 5

Management Systems and Integration of Applications.

Application Portfolio Development.

Internet: Intranets and Extranets; Application of Internet technology in organizations.

Data Communications.

Networking: LAN&WANs, ApplicationsService, Providers and Internet Service Providers.

Semester 2

1. Organization Effectiveness and Change

Unit 1 –

Introduction to concepts of Organizational Change and Development: Forces, Resistance and Management of Change; Models of Change.

Unit 2 –

Organizational Climate and Culture: Introduction; Evolution; Determinants; and Dimensions.

Unit 3 –

Management of Conflict & Negotiations: Sources, Reactions and Management of Conflict; Approaches to Negotiation.

Unit 4 –

Intergroup Behaviour and Negotiation: Understanding Competition and Collaboration, Approaches to negotiation.

Unit 5 –

Power and Politics in Organization: Introduction, Bases of Power, Power and Political tactics, Sources of Political Behaviour.

Unit 6 –

Management of Creativity and Innovation: Individual and Organizational Creativity, Creative Blocks, Overcoming Blocks, Organizational Innovation.

Unit 7 –

Understanding Gender Issues in management: Gender stereotypes, Women in Management, Individual and Organizational strategies to manage Gender Issues in Organizations.

Unit 8 –

Cross-Cultural Management; Learning Organizations.

2. Economic Environment and Business

Unit 1 –

Introduction, Key Macroeconomic Variables and their Relevance to Business, National Accounts, Measuring the State of the Economy, Problems of GDP Measurements, Inflation, Inequality, and Unemployment – Measurement and Issues

Unit 2 –

Economic Growth, Growth around the World, A Model of Production, Total Factor Productivity, The Solow Model, Balanced Growth Path, Steady State, Transition Dynamics, Lessons for Developed and Developing Countries.

Unit 3 –

The Short Run, Real Business Cycle, Keynesian Framework, IS/LM Framework, Analyzing Policy Effectiveness, Supply-Side Economics, AD/AS Framework, Developing the Framework, Analyzing Policy Effectiveness.

Unit 4 –

Phillips Curve, Expectation Augmented Phillips Curve, Fiscal Policy, Monetary Policy, Neutrality of Money. Crowding Out, Liquidity Trap, Role of the Central Bank, Inflation Targeting.

Unit 5 –

Open Economy, Theories of Trade, Nominal and Real Exchange Rates, Balance of Payment, Capital Account, Current Account, Exchange Rate Regimes, Capital Account Convertibility, Mundell Fleming Framework in difference Exchange Rate Regimes.

3. Management Accounting

Unit 1 –

Cost concepts in Accounting: Evolution of Management Accounting & Current Issues, Overview of Management Accounting, Classification of costs, Methods of costing, Reconciliation and Integration between Financial and Cost Accounts; Material Cost and Control, Labour Cost and Control, Overhead Cost and Control, Job Batch and Contract Costing, Process Costing, By-Products and Joint Product Cost.

Unit 2 –

Cost concepts in Decision Making: Cost concepts in decision-making; Relevant cost, Differential cost, Incremental cost and Opportunity cost, Objectives of a Costing System, Marginal Costing, Distinction between Marginal Costing and Absorption Costing, Break-Even Analysis, Cost-Volume-Profit Analysis, Various decision-making problems, Standard Costing and Variance Analysis, Budgetary Control & Performance measurement: Flexible Budgets; Performance Budgets, Zero-based Budgets.

Unit 3 –

Cost Management: Activity-based approaches to management and cost analysis, Analysis of common costs in manufacturing and service industry, Techniques for profit improvement, cost reduction, and value analysis, Throughput accounting, Target costing, cost ascertainment and pricing of products and services, Life cycle costing, Impact of just in time, Backflush costing.

Unit 4 –

Strategy, Balanced Scorecard, and Strategic Profitability Analysis Balanced Scorecard: Quality and Time

Unit 5 –

Inventory Management, Just-in-Time, and Simplified Costing Methods; Capital Budgeting and Cost Analysis

Unit 6 –

Performance Measurement, Compensation, and Multinational Considerations

4. Production and Operation Management

Unit 1 –

Nature, Evolution and Scope of Production and Operations Management. Emerging trends in Operations Management.

Operations Strategy: Linkage with Competitive Strategy and formulation of Operations Strategy.

Unit 2 –

Facilities location: Globalization of operations, factors affecting location decisions, location planning methods, linkage with supply chain network design decisions.

Unit 3 –

Design of production process and facility layout, Process design and analysis.

Unit 4 –

Design of products and services: Process of product and service design, tools.

Unit 5 –

Inventory Management: Deterministic Models, Probabilistic Models: Multi-period and Single period (Newsvendor) models, Selective Inventory Models.

Unit 6 –

Aggregate Production Planning (APP), Master production schedule (MPS), Materials requirements planning (MRP).

Unit 7 –

Quality: Quality Management, Statistical Process Control (SPC), Process Capability and Six Sigma.

Unit 8 –

Just-in-time, Lean operations and Toyota Production System

Unit 9 –

Theory of Constraints, Critical chain project management

5. Marketing Research

Unit 1 –

Introduction: Nature and Scope of Marketing Research, Marketing Research Process, Formulation of the research problem.

Research Design: Exploratory, Descriptive and Conclusive research

Unit 2 –

Scaling techniques: Comparative and Non-Comparative Scaling Techniques, Reliability and Validity of Scales.

Unit 3 –

Data Collection Methods: Primary and Secondary Data, Sources of Secondary Data, Conducting a review of the literature.

Qualitative Research Tools: Depth Interviews, focus groups and projective techniques, Observation method, Survey and Questionnaire Design: Form and layout, Pilot testing

Unit 4 –

Sample Design and Field Work: Probability and Non-Probability Sampling Techniques, Sample Size determination, Data coding and data preparation, tabulation, Graphical presentation, sampling and non-sampling errors.

Unit 5 –

Hypothesis Testing and Data Analysis: Concepts, Parameter and Non-parametric Testing, Use of statistical Software; Univariate and Multivariate data analyses techniques

Unit 6 –

Report Writing: Types of the report, Format of writing the report

Unit 7 –

Marketing Research Applications and Ethical Considerations: Consumer research, attitude measurement and scaling techniques; Product research.

Advertising research; Marketing and sales forecasting; Sales analysis, Ethical issues in Marketing Research.

6. Management Information System

Unit 1 –

Emerging Technology Issues and Data Processing in Organizations.

Introduction to Information Systems.

Shift in information system thinking. Decision Making and MIS.

Cost and Value of Information.

Unit 2 –

Computer-Based Information Systems: Office Automation Systems, Transaction Processing Systems.

Management Information Systems, Decision Support Systems, Group Decision Support Systems, Executive Information Systems.

Artificial Intelligence Based Systems such as Expert Systems. End-User Computing.

Unit 3 –

Discussion on using IT for competitive advantage, Role of the Internet and emerging technologies.

IT-enabled services, Seamless organizations, Virtual corporations, Web-enabled computing as a strategic tool, Outsourcing as a strategic alternative.

International Information Systems.Interorganizational Information Systems.

Unit 4 –

Structured Systems Analysis, System Development; System Development Life Cycle.

Discussion on ERP, CRM and SCM.

Unit 5 –

Planning and Building IT Architecture, Information Infrastructure, Legal Issues and National Information Infrastructure.

IT Leadership & IS Strategic Planning, IS Strategy and Effects of IT on Competition.

Re-engineering Work Processes for IT application.

Cases on the strategic use of IT in different industries.

Read More –

MBA subjects list and Syllabus for all Semesters

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